College Assistance Plus costs about $1,700, which covers services throughout a student's college or graduate school career, including transfers (which are expensive and should be avoided, according to the company). It buys:
Help filling out forms: Between 50 and 90 percent of people make mistakes that could cost them money, according to the Department of Education.
Access to a propriety database: It compares financial aid packages and suggests which schools are most motivated to attract Minnesota students or those with interests in certain majors.
Coaching: Consultants walk the family through the financial aid application process and even write letters for the family. But you might risk raising the ire of the school. "We can usually tell when there's a consultant involved because there are form letters with these catch phrases," said Kathy Ruby, director of financial aid at St. Olaf College in Northfield.
Just as Lawrence Kazmerski, a top official at the National Renewable Energy Laboratory, was about to give the keynote address at the University of Minnesota's annual E3 conference at the RiverCentre in St. Paul, the lights went out, bathing the audience in darkness and a deep sense of irony.
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