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Continued: Target to sell $4 generics at all its stores

  • Article by: MIKE MEYERS , Star Tribune
  • Last update: November 20, 2006 - 10:03 PM

"This will allow us to treat people at a lower cost," he said. "With a decreasing cost, people would persist on their therapy longer."

The savings for society are substantial if generics become more popular, according to the Generic Pharmaceutical Association.

"Generic medicines can save consumers 30 percent to as much as 80 percent over brand-name drugs," said Andrea Hofelich, director of media relations at the trade group.

Mike Meyers • 612-673-1746 • meyers@startribune.com

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