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Strategic Name Development

Last update: September 12, 2007 - 12:02 AM

Business: Product-naming consultant

Founded: 1993

Headquarters: Bloomington

Website: www.namedevelopment.com

Executives: Owners William Lozito and Diane Prange

Employees: Seven

2006 revenue: $2.1 million, on track to reach $2.5 million in 2007

Quote: "My idea of a good time is to crawl into bed with printouts from the Oxford English Dictionary." -- Prange, talking about her interest in arcane data and word usage.

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