It's time again for a commercial interruption. Walker Art center's annual presentation of the cream of Britain's TV advertising opens Friday and runs through Jan. 6. As always, the spots in the 75-minute showcase display extraordinary creativity, whether they're clipped, clever info-blips or ambitious entries dripping with cinematic production values.
A few even boast movie stars, peppering the spots with the kind of smartly targeted celebrity appeal not often seen in U.S. advertising. There's Hugh Jackman getting slapped silly for Lipton Tea, Kiefer Sutherland longing for a high school crush for Axe Body Wash, and Kevin Bacon, Michael Fassbender, Godzilla and He-Man making cameo appearances.
Some of the commercials are riotous (a small girl's fantasy of playing house with imaginary friends on Ikea furniture), some shocking (the ambulance service advert comparing cancer and accident fatalities) and some solemnly breathtaking. The Commercial of the Year winner, "Meet the Superhumans," a tribute to the extraordinary commitment of athletes in the Channel 4 Paralympics, will make any viewer reconsider his definitions of "handicapped" and "disabled." Tickets ($12 for the public, $10 for Walker members) sell out fast. Call (612) 375-7569.