Oakdale-based Brilliant Reflective said it is donating 500,000 packs of its reflective strips, worth $5 apiece, for clothing and gear to schools, clubs and event organizers to make it easier to be seen in the dark.
The National Highway Traffic Safety Administration says more than 5,300 pedestrians are killed and an estimated 70,000 injured in traffic crashes in the United States each year.
“Brilliant Reflective is all about visibility, from keeping people safe outside while doing what they love to giving them more time in the day to exercise,” said Chuck Gruber, president of Safe Reflections, parent company of Brilliant Reflective. “Our strips, when attached to bikes, backpacks, leashes, shoes, helmets and anything else that’s worn, ridden or carried, will help people be safer on the roads.”
To create the stick-on strips, Brilliant Reflective starts with 3M Scotchlite reflective material and colors it using a patented process and then applies an adhesive backing.
Organizations, clubs, schools or event sponsors that have an upcoming event that has to do with kids, runners, bikers or walkers can request free packs at https://www.brilliantreflective.com/pages/giveaway