Michael Rand started RandBall with hopes that he could convince the world to love jumpsuits as much as he does. So far, he's only succeeded in using the word "redacted" a lot. He welcomes suggestions, news tips, links of pure genius, and pictures of pets in Halloween costumes here, though he already knows he will regret that last part.

Follow Randball on Twitter

Tuesday (Twins are not small market) edition: Wha' Happened?

Posted by: Michael Rand under Twins fans Updated: March 23, 2010 - 9:26 AM

Let us remember the date: Sunday, March 21, 2010. That was when Joe Mauer's contract became finalized. And it was the final nail in the coffin for what had already become pretty apparent this offseason: the Minnesota Twins should not be considered a "small-market" team.

Sure, you will still even find references to them as a small-market club in the wake of the Mauer signing. We find them here, in the Boston Herald; and here, on MLB.com, among other places.

Others, though, have smartly latched onto the money quote from Twins president Dave St. Peter, who sums it up best: "I think [Target Field] definitely puts us in the revenue area closer to St. Louis or Seattle. ... Minneapolis-St. Paul was always mischaracterized as a small market, but really we were a mid-size market that was underperforming."

Indeed. Minneapolis-St. Paul has never been a small market. The Twins have been cast as such partly because of their own payroll decisions, which in the past have been partly or mostly driven, depending on your viewpoint, by flagging revenues from one of baseball's worst venues. When Torii Hunter left via free agency and Johan Santana forced a trade -- even though both players were offered fair deals here, with Torii taking a dream contract with the Angels instead that few could blame him for, and Santana chasing the bright lights -- it added fuel to that fire. Poor small-market team. Can't keep its star players. The Twins were plucky, scrappy, eternally young and always bargain-hunting. Again, that was partly by choice and partly by necessity. But they were wholly, always, a mid-market team underperforming, as St. Peter said. They -- and any other pro sports franchise in town -- are the very definition of mid-market when considering rankings of U.S. media markets, which always seem to put us somewhere between 13th and 15th.

With Target Field in play, and a philosophical shift that followed, the Twins' spending has caught up to their market size. Last year's opening day payroll of roughly $65 million put them 24th. While we don't have figures for all teams for 2010 yet -- correct us if that's out there already, but we can't find it anywhere and it usually arrives around opening day -- we can at least note this: the Twins' payroll this season is said to be $97 million. That's not only a $32 million jump, it's a bump that would have put them roughly 11th in payroll in 2009. It's $3 million less than the Dodgers spent in 2009. It should put them at least in the middle of 2010, once those numbers come out.

There is talk of the payroll going higher, by necessity, in future years. The Twins will never spend as much as the Yankees. But this is not a small-market team, folks. It's a mid-market team that, frankly, is finally spending like one -- and maybe even spending a little more.


Post By Category

Arts (1) Books (1)
Movies (3) Music (6)
Hobbies (1) Fishing (1)
Society (3) Crime (1)
Sports (523) Baseball (1)
Professional baseball (786) Basketball (13)
College basketball (6) Football (1)
College football (118) Professional football (560)
Technology (1) Food and drink (14)
Politics (1) Transportation (1)
Employment (1) Career development (1)
Cooking (2) Pets (1)
Vikings (1075) Men (3)
Games (1) Gambling (1)
Commercial (1) Animals (3)
Dogs (3) Gripes (1)
Newspapers (1) Beer (6)
Minnesota wine retailers (1) Wine retail + marketing (1)
Bad driving (1) Commuting (1)
High School Sports (1) Family activities (1)
Style (2) Pregnancy (1)
Car buying (1) Retirement (1)
Shopping (1) Chickens (2)
Fruit and berries (1) Weather (1)
Internet (2) Twitter (2)
Video games (2) Web pick (1)
YouTube (1) Birds in the backyard (1)
Business trends (2) Loopholes (1)
Problems on the job (1) The rich get richer (1)
Airlines (1) Midwest getaways (1)
Road trips (1) Skiing (1)
Travel deals (1) Wisconsin (3)
Gopher road games (1) TCF Bank Stadium (1)
NCAA: football (124) Basketball on TV (2)
Gophers coaches (1) Frozen Four (11)
North Dakota (1) College hockey (20)
Fantasy football (12) Golf (84)
Minnesota state tournaments (20) Preps (8)
Soccer (93) WNBA (16)
Wild news (8) Wolves news (393)
NFC (2) Super Bowl (1)
Vikings coaches (1) Behind the scenes (3)
Celebrities (1) Dance (1)
Local TV and radio (2) Ex-players (1)
Injury report (2) Baseball wisdom (1)
Target Field (262) Twins fans (807)
Twins game coverage (17) Twins management (3)
Twins offense (1) Twins pitching (3)
NBA playoffs (1) Wolves draft news (1)
Wolves guards (1) Wolves players (9)
Values and morals (2) Miscreants (1)
Wild coaching (67) Wild game coverage (3)
Wild off-season news (1) Wild player moves (3)
Wild pregame skate (1) Wild trade news (1)
Movies (1) Buffalo Lake-Hector (1)
Ortonville (2) Brad Childress (1)
Stillwater (1) Television (2)
NHL news (97) Outdoors Women (1)
Olympics (2) Olympic hockey (1)
Glen Perkins (1) Health + Beauty (1)
Beer (2) Wine (1)
Public safety (1) Gophers (203)
Pen Pals (1)
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters