Edina Realty is reversing course on an earlier decision to withhold its listings from third-party sites. The Twin Cities-based affiliate of Berkshire Hathaway said this morning that it will begin sharing its listings directly with several real estate media companies, including Zillow, Trulia and realtor.com. That feeds will come directly from the MLS starting today (Sept. 30) at noon Central Time.

Edina Realty will begin sharing that data with Zillow for the first time, but is reentering partnerships with Trulia and realtor.com after pulling those listings in 2011 because of concerns about accuracy, adequate disclosure of listing agent and broker information. In a statement, Greg Mason, president and CEO of Edina Realty Home Services, said the companies position changed the way those companies do business. "The national sites have made enhancements in order to improve the consumer experience as well as the relationship with the broker and agent. For example, on Trulia, the listing agent is now identified alongside their listing at no charge to the agent," said Mason. "Additionally, the sites are striving for greater data accuracy."