Food Market brings news, talk and insight into the food business, from farms to supermarkets to restaurants. Reporters Mike Hughlett and Tom Meersman delve into the work of Minnesota’s food companies and issues such as food safety and labeling.

Monster cereals pair with DC Comics; Wild Wings opens 2nd PizzaRev

Posted by: Mike Hughlett Updated: August 6, 2014 - 12:14 PM

General Mills “monster” cereals  -- Count Chocula & co. – will be back in stores with a twist this year: Box art from D.C. Comics.

Golden Valley-based General Mills seasonally releases Count Chocula, Franken Berry and Boo Berry cereals, timing their appearances with the run-up to Halloween. The cereals began shipping last week, and full distribution is expected by the beginning of September.

This year, artists at DC Comics – home of Superman, Batman, Wonder Woman and other superheros – depicted the namesake cereal characters. They aimed to make Count Chocula look “extra mysterious,” according to a General Mills’ blog.

The monster cereals this year also feature DC Comics-penned comic strips on the back of each box.

And now for something completely different: PizzaRev, Buffalo Wild Wings new restaurant concept, will open its second Twin Cities outlet in Edina’s Centennial Lakes shopping center. Opening day is slated for August 21.

Wild Wings, in a diversification effort, bought into Los Angeles-based PizzaRev last year. The concept is fast-casual; sort of like Chipotle with pizza.

Wild Wings opened its first franchised PizzaRev in Hopkins in May. It was the first PizzaRev outside of southern California.


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