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Target tries out new baby-care delivery service

Posted by: Janet Moore under Retail Updated: September 25, 2013 - 2:30 PM

Target is piloting a new subscription service on target.com for baby-care essentials, including diapers, wipes, formulas, training pants -- and more.

The service allows moms and dads to schedule regular deliveries of these crucial items. This is the first time the Minneapolis-based retailer has offered an online subscription service.

According to Target's website, the 150 eligible subscription items can be found at Target.com/targetsubscriptions. This includes bulk-sized items delivered to the doorstep in regular four- to 12-week installments. As a subscription nears expiration, shoppers will be sent an email from Target reminding them to update their list.

"Like anything new, we know there may be some hiccups (baby pun intended) with this new service. That’s why Target is encouraging feedback as we work to refine and enhance the offering—and help make some of your parenting duties a little bit easier," Target said.

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