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Target to nix Kindle products

Posted by: Janet Moore under Target Updated: May 2, 2012 - 10:32 AM

Bloomberg News is confirming a website report that Target Corp. plans to discontinue sales of Kindle-branded products this spring.
 

The website www.theverge.com said sales of Kindle e-readers and other Amazon-branded products due to a “conflict of interest.” Target will continue to offer other e-readers and accessories, including Barnes & Noble’s Nook.
 

“Given Amazon’s main business is aggressive pricing and low margins to undercut retailers, we’re sure that didn’t sit right with the bricks-and-mortar retailer,” the website states.
 

“It should be noted that Apple recently partnered with the retailer for a small number of mini-stores earlier this year.Whether the Kindle move is related — or has implications for Target’s own e-reader ambitions — still remains to be seen,” the site states.

Bloomberg reports that Target will begin removing Amazon’s Kindle this month..

Janet Moore is a business reporter for the Star Tribune.

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