Ross Levin

Columnist | Your Money
Ross Levin is founding principal and president of Accredited Investors Inc., Edina, a fee-only wealth management firm. His Gains and Losses column runs on the fourth Sunday of the month. A compilation of these columns can be found in his book, "Spend Your Life Wisely." Send emails to

Recent content from Ross Levin

Ross Levin: Being honest with yourself takes work

One of our clients was commenting on how often the men she meets from online dating sites exaggerate various aspects of their background. They are not quite as athletic, successful, or emotionally available as they claim. We spent a few minutes talking about how she described herself and quickly realized that she also fell victim to some of those same vanities. Most of us look at ourselves less critically than we do others. And this can be a real issue when it comes to our financial planning.

Updated: July 28, 2012, - 04:16 PM

Timing the market: You may think you're right, but you don't know

A client called in early June to tell me that his friend in Florida had told him to get out of the stock market.

Updated: June 23, 2012, - 03:13 PM

Opportunity can arise from the unexpected

I got lost on a recent run and ended up going about a third of the way further than I had planned.

Updated: May 26, 2012, - 04:27 PM

Levin: Helping your children find their own voice

My daughter at college answered her cellphone with a low, raspy voice. I immediately adopted a parental mode of annoyance and concern -- wondering if the voice came from being out too late or if she was not feeling well. ''Why are you talking like that?" I asked. She said, "Dad, I'm in the library."

Updated: April 28, 2012, - 09:14 PM

Get your head and your heart into the game

As the pitchers and catchers report to spring training, optimism for our Minnesota Twins rushes through me.

Updated: February 25, 2012, - 04:29 PM

Crying babies and careful decisions

Perhaps the most important voice to ignore is the notorious "No!" Those "No's'' are the things that prevent us from living.

Updated: January 28, 2012, - 09:15 PM

Settle down, settle up and settle in

I received a recent e-mail from someone regarding their health that left me unsettled. I knew that there was nothing I could do about it, other than provide support, but it nagged at me anyway. Eventually I got caught up in some other things and the feelings went away. Feeling unsettled is unsettling. In spite of those proclamations to ''Never Settle!'' I think it's more important at this time of year to discuss the value of the different ways of settling.

Updated: December 31, 2011, - 03:06 PM

Disparate truths are not self-evident, so it's best to talk them through

One of our daughters called from college the other night. "Dad, can you buy me some stocks?" she urged.

Updated: November 27, 2011, - 10:26 AM

Objective analysis is tougher than you might think

We received a text from one of our daughters the day after we dropped her at college: "I'm not sure that this is the right school for me."

Updated: October 29, 2011, - 02:08 PM

Ross Levin: Three of the best investments that I ever made

Let's be clear. We don't really care about our money. We care about what we think our money buys us -- security, experiences, maybe an image.

Updated: September 24, 2011, - 12:57 PM

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