Many retailers announce Black Friday sales in July, or any other spring and summer month, but the only one that's really giving Black Friday a run for the billions spent on that day is Amazon Prime Day.
Last year, Black Friday sales totaled about $717 billion, compared with the $4 billion Amazon alone has in sales on Prime Day.
In 2019, Amazon has expanded the event over two days, July 15 and 16, with a promised 1 million deals. Last year, the event was extended to 36 hours after its site crashed.
Mark those days on your calendar, because Amazon will not be alone with deals this year.
Consumers can expect a competitive blitz with retailers such as Target, Walmart, Best Buy, Kohl's and Macy's promising deals of their own minus the membership fee required by Amazon. Target is promising more discounts on a larger number of items. RetailMeNot expects more than 250 retailers to participate.
Even eBay is getting involved this year, calling its July 15 event a "Crash Sale," a dig at Amazon's website malfunction during last year's sale. EBay will give 50% discounts on brands such as LG, Apple, Samsung and KitchenAid on July 15. It will also run sales July 1 through 7 on items such as stand mixers, cookware, robotic vacuums, camping gear and outdoor toys.
Three weeks before Amazon Prime Day, Amazon has released one early-bird deal.
The Toshiba HD 43-inch Fire TV Smart Edition is being advertised for $180 (regularly $300), available in limited quantities through Sunday. Best Buy is the exclusive third-party seller on that TV. Find it by logging into your Amazon Prime account and go to amazon.com/primeday.
Members can look for savings on Amazon's products, Whole Foods items, new product launches and entertainment options.
Not a prime member yet? Start a free 30-day trial at Amazon.com/primeday.
Bringing credibility from Wild Wings, Dairy Queen
The former marketing director at Buffalo Wild Wings has flown to a different coop: Famous Dave's. KC Glaser will start his new position at the Minnetonka-based barbecue chain July 8. He will focus on delivering a consistent brand message, being responsible for the overall marketing strategy, planning and execution of marketing initiatives and public relations.
"KC brings a depth of knowledge and experience in marketing and strategy which Famous Dave's has been looking for for six months," said Jeff Crivello, chief executive of Famous Dave's. The marketing position has seen steady rotation with two previous marketing directors staying for less than one year.
At Buffalo Wild Wings, Glaser oversaw in-house guest experiences, digital-content strategy, and takeout, delivery and e-commerce. Before that, he worked at Dairy Queen, focusing on expanding the Blizzard brand.
According to his LinkedIn account, Glaser, 36, was offered a marketing position in Atlanta after Golden Valley-based Buffalo Wild Wings was sold to Inspire Brands in 2018, the company that owns Arby's. Glaser preferred to stay in the Twin Cities.
On Twitter, Glaser describes himself as a brand marketer, innovator, gamer, self-proclaimed funny guy and definite foodie. There's a sample of his foodie leanings in a tweet he made about Jimmy John's in May. "It took over an hour to get my order today from a store that is 1.5 miles away, That is NOT freaky fast," he wrote.
Famous Dave's has recently expanded and tweaked its menu to broaden its customer base, leaving some customers to question its focus. Crivello said Glaser will try to narrow that focus. "It will be his task to look at the new menu items tested in the last couple of years, decide what we want to keep, and make the most efficient menu mix."